e.l.f. Cosmetics is celebrating the season and recapping the biggest trends of the year with a holiday TikTok movie.
 
It’s the first time the brand has launched a TikTok-native film, crowdsourced from the TikTok community itself. The film debuts today on e.l.f.’s TikTok channel, @elfyeah, rolling out in three, three-minute segments.
 
The film features some of TikTok’s most recognizable stars combined with everyday TikTokers to have their moment in the spotlight. e.l.f. invited all TikTokers to audition for a role in the film, simply by duetting with the influencers. Twelve talented winners were selected from the pool of submissions and will be featured alongside their favorite creators in the film made for TikTok, by TikTok.
 
“With our first e.l.f. holiday movie, Big Mood, Big e.l.f.ing City, we are guided by e.l.f.’s desire to use our platform to empower our community,” says Kory Marchisotto, chief marketing officer, e.l.f. Beauty. “We are thrilled to produce this movie on TikTok, shining a spotlight on some of the most creative storytellers on the platform.”
 
Throughout the feature, viewers will enjoy throwbacks to key TikTok moments culled from trends and viral videos from 2021.
 
To further the excitement, e.l.f. has also enlisted Actress Sarah Hyland to share her favorite holiday movie traditions on her TikTok. She will be watching the film and celebrating its launch by getting glammed up with e.l.f. products.
 
The film was developed and produced with creative agency Movers+Shakers, an agency with over 150 billion views on TikTok, including e.l.f.’s iconic #eyeslipsface challenge.

@elfyeah

Grab some🍿and buckle the e.l.f up! Part 1 of ##BigMoodBigCity is HERE!🕺🏽Watch now! 🤩

♬ original sound – elfyeah